Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
LEAD FROM BEHIND Campaign with Katie Couric Nominated for Two Webby Awards
Fans are encouraged to vote to help LEAD FROM BEHIND win at vote.webbyawards.com.
Fly deals that give back
Looking for a fun, meaningful way to support the colorectal cancer community? These trusted partners are offering exclusive deals and experiences that support the Colorectal Cancer Alliance.
Colorectal Cancer Alliance Mourns the Loss of James Van Der Beek
James was more than a beloved actor and cultural icon to millions who grew up watching him on screen — he was also a devoted husband, father, and advocate who faced his diagnosis with courage and openness.
