Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
LEAD FROM BEHIND Honored with Prestigious Webby Award
The Colorectal Cancer Alliance LEAD FROM BEHIND initiative featuring Katie Couric is a winner in the 30th Annual Webby Awards.
Alliance Presents Poster Sessions & Speaks at Symposium During AACR Annual Meeting
The Colorectal Cancer Alliance will present three poster sessions and deliver an oral presentation at the American Association for Cancer Research Annual Meeting 2026.
LEAD FROM BEHIND Campaign with Katie Couric Nominated for Two Webby Awards
Fans are encouraged to vote to help LEAD FROM BEHIND win at vote.webbyawards.com.