Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.

LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.

Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.

National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.

National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources

Never Too Young Taskforce Tackles Growing Crisis as Cases of the Deadliest Cancer Continue to Rise in People Under 50
The Colorectal Cancer Alliance's Never Too Young Taskforce of CRC patients, survivors, caregivers, and experts drives awareness and advocacy, while Project Cure CRC is accelerating research toward better treatments to help end this disease.

Alliance releases 2025 annual report
Our 2025 annual report documents a year of progress in the mission to end colorectal cancer.

Senators Markey, Klobuchar, Rep. Carson Introduce Legislation to Address the Surge of Cancer Among Young Adults
Senator Edward J. Markey (D-Mass.), top Democrat on the Health, Education, Labor, and Pensions (HELP) Subcommittee on Primary Health and Retirement Security, along with Senator Amy Klobuchar (D-Minn.) and Congressman André Carson (IN-07), introduced the Asal Sayas National Strategy on Young Adult Cancers Act to establish a national strategy to tackle the growing epidemic of cancer among adults under age 50.




