Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Colorectal Cancer Alliance Appoints Alisa Lessing to Board of Directors
Alisa Lessing has joined the Colorectal Cancer Alliance's Board of Directors, bringing extensive governance expertise and a personal commitment to ending colorectal cancer.
New Data Shows Colorectal Cancer is Deadliest Cancer for Adults Under 50
The Colorectal Cancer Alliance (Alliance), the nation’s largest nonprofit dedicated to ending the disease, is calling for urgent action following new evidence from the American Cancer Society published in the Journal of the American Medical Association showing that colorectal cancer is now the leading cause of cancer-related death among men and women under age 50.
Five moments that mattered in 2025
These moments that mattered reflect a growing, unified movement to save lives and drive the mission to end colorectal cancer forward with urgency.