Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.

LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.

Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.

National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.

National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources

Finding hope and healing with the Alliance
Discover hope and healing through Angela and Marleigh Cummins' powerful journey after losing Rodney to colorectal cancer. Learn how their partnership with the Colorectal Cancer Alliance turned grief into advocacy, raising awareness and fostering community support to take on colorectal cancer.

Alliance Honors Survivors, Encourages Screening and Advocates for Research During National Cancer Survivors Month
In recognition of National Cancer Survivors Month this June, the Colorectal Cancer Alliance (Alliance) is shining a light on the more than 1.5 million colorectal cancer survivors in the United States, celebrating their strength while calling attention to increasing rates of colorectal cancer and the urgent need for more screening and research to end the disease.

Alliance Announces New Leadership Roles
The additions to the Colorectal Cancer Alliance's all bring deep expertise and a shared passion for the mission to end colorectal cancer in our lifetime.