Initiatives at the Colorectal Cancer Alliance

    Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.

    LEAD FROM BEHIND video

    LEAD FROM BEHIND

    LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.

    Visit LEAD FROM BEHIND
    But stuff PSA

    Public Service Announcements

    Public service announcements promote early detection and raise awareness about colon cancer through television and radio.

    View our PSAs
    Today Show Craig Melvin interviewing Allies on the plaza

    National Colorectal Cancer Awareness Month

    Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.

    March Awareness
    Black woman with female doctor

    National Cancer Survivor Month

    In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.

    Support survivors

    Interested in taking action?

    Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.

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    Top resources

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    hree smiling people stand together indoors with their arms around each other. The person on the left wears glasses and a patterned shirt, the person in the middle wears a gray T-shirt and black blazer, and the person on the right wears glasses, a blue jacket, and a colorful scarf while holding a book. Behind them are framed artworks on the wall.

    Volunteer spotlight: Greg Schwem

    In this Q&A, get to know Greg Schwem, a passionate and dedicated Colorectal Cancer Alliance volunteer from Illinois, and sign up to be a volunteer yourself!

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    Three people smile for a photo at the Bottoms Up® Invitational step-and-repeat backdrop. The person on the left wears a white tank top, layered necklaces, black pants, and a wide-brimmed hat. The person in the middle wears glasses and a floral button-down shirt. The person on the right wears a black short-sleeve shirt with white trim and white pants. All appear happy and relaxed, standing close together in front of sponsor and event logos.

    Bottoms Up® Invitational Tops $4 Million in Four Years To Fuel Mission

    The 2025 Bottoms Up® Invitational, hosted by Craig Melvin and Lindsay Czarniak, raised over $4.4 million in four years to support the Colorectal Cancer Alliance. The star-studded concert and golf event honors Melvin’s late brother and shines a spotlight on the rise of colorectal cancer in young adults.

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