Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Colorectal Cancer Alliance Mourns the Loss of James Van Der Beek
James was more than a beloved actor and cultural icon to millions who grew up watching him on screen — he was also a devoted husband, father, and advocate who faced his diagnosis with courage and openness.
National Cancer Prevention Month: Majority View Encouraging Screening as an Act of Love
Americans increasingly view colorectal cancer screening encouragement as an act of love, with new survey data showing rising openness about lifesaving prevention.
Colorectal Cancer Alliance Appoints Alisa Lessing to Board of Directors
Alisa Lessing has joined the Colorectal Cancer Alliance's Board of Directors, bringing extensive governance expertise and a personal commitment to ending colorectal cancer.