Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Bottoms Up® Celebrity Charity Event Celebrates Fifth Anniversary
The star power will be out in full force in Fairfield, CT, this September 13-14 as the fifth annual Colorectal Cancer Alliance Bottoms Up® Invitational Golf Tournament & Concert swings into action.
Never Too Young Taskforce Tackles Growing Crisis as Cases of the Deadliest Cancer Continue to Rise in People Under 50
The Colorectal Cancer Alliance's Never Too Young Taskforce of CRC patients, survivors, caregivers, and experts drives awareness and advocacy, while Project Cure CRC is accelerating research toward better treatments to help end this disease.
Alliance releases 2025 annual report
Our 2025 annual report documents a year of progress in the mission to end colorectal cancer.