Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.

LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.

Public service announcements promote early detection and raise awareness about colon cancer through television and radio.

Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.

In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.

James was more than a beloved actor and cultural icon to millions who grew up watching him on screen — he was also a devoted husband, father, and advocate who faced his diagnosis with courage and openness.

Americans increasingly view colorectal cancer screening encouragement as an act of love, with new survey data showing rising openness about lifesaving prevention.

Alisa Lessing has joined the Colorectal Cancer Alliance's Board of Directors, bringing extensive governance expertise and a personal commitment to ending colorectal cancer.