Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Alliance Launches “Screen Smart” To Make Lifesaving Cancer Screenings Easier for Everyone
The Screen Smart initiative brings together insights from medical experts, researchers, and advocates to make colorectal cancer screening decisions easier for both patients and healthcare providers.
Supreme Court to rule on preventive CRC screening
An unfavorable ruling by the court could undermine screening prevention, allowing insurers to charge patients for potentially lifesaving services.
Alliance Presents Project Cure CRC Posters at AACR & Awards New Grants
Project Cure CRC funds cutting-edge colorectal cancer (CRC) research and aims to improve patient outcomes through its dynamic patient navigation portal, BlueHQ.org.