Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Video: United to End Colorectal Cancer
Allies shared their stories and the vital need to end colorectal cancer in this video presented at the national Blue Hope Bash in November 2024. The video features Bash co-chair and patient Alison Friedman.
Send New Year's cards to raise awareness
Share inspiring messages with a side of awareness by sending these Happy New Years cards to your friends and family!
Five moments that mattered in 2024
This year was the Alliance’s 25th year of impact, and we’re looking back on some of the milestones that made 2024 a year to remember.