Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
![LEAD FROM BEHIND video](/sites/default/files/styles/fifty_fifty/public/media/images/LFB_thumbnail.png.webp?itok=Dpml8t5u)
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
![But stuff PSA](/sites/default/files/styles/fifty_fifty/public/media/images/but_stuff_psa.png.webp?itok=C-aaNiBW)
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
![Today Show Craig Melvin interviewing Allies on the plaza](/sites/default/files/styles/fifty_fifty/public/media/images/today_show_plaza_craig_dress_in_blue.png.webp?itok=0aQNSPQO)
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
![Black woman with female doctor](/sites/default/files/styles/fifty_fifty/public/media/images/woman_and_doctor_ring_bell.JPG.webp?itok=MAXlr884)
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
![Official portraits of Donald Trump and Kamala Harris](/sites/default/files/styles/450x250/public/media/images/trump-kamala-portraits.png.webp?itok=PO1jTBBs)
Healthcare and the 2024 election
We strongly encourage voters to contact the candidates in both parties and request information on their plans to improve access to healthcare and lower costs.
![Tina Zeff, left, and Oluwadamilola (Dammie) Brown, M.D., executive leaders at the Colorectal Cancer Alliance](/sites/default/files/styles/450x250/public/media/images/dammie-tina.png.webp?itok=Shcnyats)
Alliance Appoints New Executive Leaders to Advance Mission
Oluwadamilola (Dammie) Brown, M.D., joins as the senior vice president of mission delivery, and Tina Zeff joins as chief operating officer of the Alliance.
![Pillars in front of a court building](/sites/default/files/styles/450x250/public/media/images/court-pillars_0.png.webp?itok=vjw6DOGa)
Appeals Court decision protects access to no-cost preventive CRC screening
The U.S. Court of Appeals for the Fifth Circuit reversed a district court decision that had ruled provisions in the Affordable Care Act (ACA), which provide for no-cost preventive screening for colorectal cancer and other conditions, unconstitutional.