Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Alliance Reaches Out To Hispanic Population With Latest PSA
The nation’s leading nonprofit dedicated to ending colorectal cancer has launched Preventable, a new public service announcement, in Spanish and English. Watch it now.
Statement: SCOTUS Decision in Kennedy v. Braidwood Management, Inc.
The Colorectal Cancer Alliance applauds the Supreme Court’s decision in Kennedy v. Braidwood, preserving no-cost preventive care under the ACA—including lifesaving colorectal cancer screenings.
Project Cure CRC Continues to Fuel Urgently Needed Research Funding
The Alliance's Project Cure CRC announces $1.3 million in new research grants — bringing total funding to nearly $12 million — to drive breakthroughs in colorectal cancer care and address critical research gaps.