Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
In Shawn’s corner: Stepping into the ring to end CRC
Shawn has lived with Crohn’s disease since age 10, a condition that raises his risk of colorectal cancer. He’s stepping into the ring with Haymakers for Hope to help end this disease, and he wants you in his corner.
Jenny Trefzger: "My missed expiration date"
Jenny Trefzger was 23 when gender-affirming care found her colon cancer. Nine years later, she wants readers to know that you don't have to be extraordinary to beat cancer.
Alliance Names Kate Watt Chief Development Officer
Watt’s extensive experience in building fundraising strategies and teams will help advance the Alliance's mission to end the disease.