Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Remembering Alison Friedman: A champion for access, equity, and hope
The Colorectal Cancer Alliance mourns the passing of Alison Kiehl Friedman, a tireless advocate, policy leader, board member, mom, wife, and beloved member of our community, whose impact will continue to shape our mission for years to come.
Katie Couric Joins the Colorectal Cancer Alliance To ‘LEAD FROM BEHIND’
Katie Couric joins the Colorectal Cancer Alliance and Ryan Reynolds’ Maximum Effort to expand LEAD FROM BEHIND, a star-powered campaign breaking stigma and urging lifesaving colon cancer screening. Colon cancer is the preventable cancer.
Volunteer spotlight: Greg Schwem
In this Q&A, get to know Greg Schwem, a passionate and dedicated Colorectal Cancer Alliance volunteer from Illinois, and sign up to be a volunteer yourself!