Initiatives at the Colorectal Cancer Alliance
Initiatives serve as a proactive response to the urgent need for colorectal cancer prevention, early detection, and patient support.
LEAD FROM BEHIND
LEAD FROM BEHIND is an awareness initiative between the Alliance, Ryan Reynolds, and his creative agency Maximum Effort to make colon cancer famous.
Public Service Announcements
Public service announcements promote early detection and raise awareness about colon cancer through television and radio.
National Colorectal Cancer Awareness Month
Every March, National Colorectal Cancer Awareness Month spotlights colorectal cancer and inspires more people to get screened.
National Cancer Survivor Month
In June, we honor and celebrate the resilience and strength of cancer survivors while raising awareness about the challenges they face.
Interested in taking action?
Ending colorectal cancer will take every one of us. Find out how you can get involved with our mission to end colorectal cancer in our lifetime.
Top resources
Alliance Celebrates 25 Years & Honors Notable Partners at the National Blue Hope Bash
The Colorectal Cancer Alliance’s national Blue Hope Bash, held November 2 at the National Building Museum in Washington, D.C., raised nearly $2 million to support lifesaving work.
Porsche car raffle helped winners look forward
Colorectal cancer patient Mark Bassett won a Porsche in the Blue Hope Bash car raffle, bringing unexpected joy and new experiences amid his cancer journey.
Next Congress must address 340B abuse
A new report reveals how 340B program abuse fails low-income patients, increases the federal deficit, and raises employer health plan costs. Congress must act to fix 340B.