LEAD FROM BEHIND
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.
Let’s make colon cancer famous
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is The Preventable Cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease skip screening.
People aren't paying attention, but that’s about to change.
Watch our launch video
Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies. This is one video you don't want to miss.
Get ahead of colorectal cancer
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
Did you know?
Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.
Top resources
Statement: SCOTUS Decision in Kennedy v. Braidwood Management, Inc.
The Colorectal Cancer Alliance applauds the Supreme Court’s decision in Kennedy v. Braidwood, preserving no-cost preventive care under the ACA—including lifesaving colorectal cancer screenings.
Hope in the Details: How Heather’s Biomarker Opened New Treatment Paths
After a stage IV colorectal cancer diagnosis, Heather’s biomarker test revealed a critical mutation — opening the door to clinical trials and new hope.
Proposed budget cuts could strip health insurance from millions
A proposed federal budget could cut $715 billion from Medicaid, leaving 8.6 million Americans without insurance. Learn how this impacts cancer prevention, early detection, and survival—and what you can do to help protect care access.