LEAD FROM BEHIND
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.
Let’s make colon cancer famous
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is The Preventable Cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease skip screening.
People aren't paying attention, but that’s about to change.
Watch our launch video
Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies. This is one video you don't want to miss.
Get ahead of colorectal cancer
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
Did you know?
Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.
Top resources
Colorectal Cancer Alliance State of Screening Study Reveals Potentially Fatal Attitudes & Misconceptions Among Americans
Majority of Americans say they don’t have time for colorectal cancer screening, prioritizing household chores instead of health.
Watch session videos from AllyCon 2024
Watch videos of two major general sessions from AllyCon 2024, the Alliance's patient support conference, which took place in Miami Beach in December.
Alliance supports legislation for multi-cancer early detection
Learn how the Colorectal Cancer Alliance is advocating for the passage of the Nancy Gardner Sewell Multi-Cancer Early Detection Act (HR 2407), a bipartisan bill that ensures immediate Medicare coverage for life-saving cancer detection tests once approved by the FDA.