LEAD FROM BEHIND
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.
Let’s make colon cancer famous
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is The Preventable Cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease skip screening.
People aren't paying attention, but that’s about to change.
Watch our launch video
Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies. This is one video you don't want to miss.
Get ahead of colorectal cancer
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
Did you know?
Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.
Top resources
Supreme Court to rule on preventive CRC screening
An unfavorable ruling by the court could undermine screening prevention, allowing insurers to charge patients for potentially lifesaving services.
Alliance Survey Reveals Disparities in Minorities that Could Increase Colorectal Cancer Risk
Minority groups are significantly less aware that colorectal cancer is often not detected until the late stages due to mild symptoms.
Colorectal Cancer Alliance State of Screening Study Reveals Potentially Fatal Attitudes & Misconceptions Among Americans
Majority of Americans say they don’t have time for colorectal cancer screening, prioritizing household chores instead of health.