LEAD FROM BEHIND
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is the preventable cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease with screening skip the scope.
No one is paying attention, but that’s about to change.
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.
Whether personally impacted by colorectal cancer (CRC), supporting a loved one, or dedicated to educating and empowering others, these downloadable and printable resources can help.
Initiative aims to reduce stigma and educate about screening choices, as the Colorectal Cancer Alliance launches a health equity fund to decrease disparities.
On the horizon are blood tests that have shown the ability to detect a variety of cancers including colorectal and rare cancers. Though these tests are still in development and are not yet approved by the FDA, clinical trials have shown impressive results.