LEAD FROM BEHIND
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.
Let’s make colon cancer famous
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is The Preventable Cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease skip screening.
People aren't paying attention, but that’s about to change.
Watch our launch video
Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies. This is one video you don't want to miss.
Get ahead of colorectal cancer
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
Did you know?
Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.
Top resources
Meredith’s legacy: A family’s mission to save lives
After losing their sister Meredith to colorectal cancer, Kathryn and Abigail are turning grief into advocacy. Their powerful story highlights the urgent need for CRC awareness and action — especially among young adults who are facing rising rates of this disease.
Alliance Reaches Out To Hispanic Population With Latest PSA
The nation’s leading nonprofit dedicated to ending colorectal cancer has launched Preventable, a new public service announcement, in Spanish and English. Watch it now.
Statement: SCOTUS Decision in Kennedy v. Braidwood Management, Inc.
The Colorectal Cancer Alliance applauds the Supreme Court’s decision in Kennedy v. Braidwood, preserving no-cost preventive care under the ACA—including lifesaving colorectal cancer screenings.