LEAD FROM BEHIND
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.
Let’s make colon cancer famous
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is the preventable cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease with screening skip the scope.
No one is paying attention, but that’s about to change.
![LEADFROMBEHIND and Alliance logo](/sites/default/files/styles/wysiwyg_center/public/media/images/LFB%2BCCA_LogoLockup_black.png.webp?itok=o5rOwiCx)
Watch our launch video
Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies. This is one video you don't want to miss.
![LEAD FROM BEHIND video](/sites/default/files/styles/1600x600/public/media/images/LFB_thumbnail.png.webp?itok=vcaUEOxt)
![Woman with gray hair and gray background](/sites/default/files/styles/fifty_fifty/public/media/images/woman_gray_hair_lfb.jpeg.webp?itok=czSpX97A)
Get ahead of colorectal cancer
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
Did you know?
Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.
Top resources
![The city of Philadelphia](/sites/default/files/styles/450x250/public/media/images/philadelphia.png.webp?itok=CyT8nkqx)
Alliance adds partners to expand 45+ Reasons campaign
The Alliance’s 45+ Reasons campaign is part of the Cycles of Impact initiative launched and supported by Independence Blue Cross in 2022 to address the urgent public health issue of colorectal cancer among the Black population.
![Pillars in front of a court building](/sites/default/files/styles/450x250/public/media/images/court-pillars_0.png.webp?itok=vjw6DOGa)
Appeals Court decision protects access to no-cost preventive CRC screening
The U.S. Court of Appeals for the Fifth Circuit reversed a district court decision that had ruled provisions in the Affordable Care Act (ACA), which provide for no-cost preventive screening for colorectal cancer and other conditions, unconstitutional.
![A medical professional holds a colonoscope, the instrument used for colonoscopy colorectal cancer screening.](/sites/default/files/styles/450x250/public/media/images/colonoscopy_colonoscope_web.png.webp?itok=hZqIaNLH)
Top five things to know about choosing sedation for your colonoscopy
You have a choice when it comes to colonoscopy sedation, and we’re here to help make that decision easier.