Impact Report: We Made March Count
The Colorectal Cancer Alliance raised more than $1.6 million and placed 100 earned media stories this March—just two highlights from an immensely successful National Colorectal Cancer Awareness Month.
The Alliance also executed its “Don’t ASSume” public awareness campaign, which challenged assumptions and misconceptions around colorectal cancer, during awareness month. On March 13, allies converged on the Today show plaza to share the “Don’t ASSume” message, a key moment in the campaign.
Funds raised during March will go toward the Alliance’s life-saving programs in prevention, research, and patient and family support. Earned media raises awareness of this disease, the third most commonly diagnosed in the US, in households across America.
The Alliance has developed an impact report detailing key metrics of success from our March efforts, including fundraising, social media metrics, and event attendance. You can download the report here:
National Colorectal Cancer Awareness month was sponsored by Clinical Genomics, Exact Sciences, and Merck.
Top resources
Hidden Barriers Could Contribute to Rising Colorectal Cancer Deaths in Adults Under 50
As the nation observes Women's Health Month (beginning on Mother's Day) and Clinical Trials Awareness Month, the leading nonprofit Colorectal Cancer Alliance (Alliance) is calling on patients, caregivers, and healthcare providers to confront the urgent and underrecognized public health challenges that may be contributing to the rising death rates.
In Memoriam: Asal Sayas
Asal Sayas, a force for good in public policy and a champion for patients, who worked for both a president and a senator, died Tuesday, April 21, after a defiant six-year path with young-onset colorectal cancer. She was 42 years old.
Does it matter where your colon cancer is located?
Understanding colon cancer sidedness is one more tool to help patients ask the right questions and advocate for the most effective treatment plan.