![Impact Report: We Made March Count](/sites/default/files/styles/1025x570/public/media/images/article/Allies-at-the-Today-Show.jpg.webp?itok=nUi03-42)
Impact Report: We Made March Count
![Impact Report: We Made March Count](/sites/default/files/styles/1025x570/public/media/images/article/Allies-at-the-Today-Show.jpg.webp?itok=nUi03-42)
The Colorectal Cancer Alliance raised more than $1.6 million and placed 100 earned media stories this March—just two highlights from an immensely successful National Colorectal Cancer Awareness Month.
The Alliance also executed its “Don’t ASSume” public awareness campaign, which challenged assumptions and misconceptions around colorectal cancer, during awareness month. On March 13, allies converged on the Today show plaza to share the “Don’t ASSume” message, a key moment in the campaign.
Funds raised during March will go toward the Alliance’s life-saving programs in prevention, research, and patient and family support. Earned media raises awareness of this disease, the third most commonly diagnosed in the US, in households across America.
The Alliance has developed an impact report detailing key metrics of success from our March efforts, including fundraising, social media metrics, and event attendance. You can download the report here:
National Colorectal Cancer Awareness month was sponsored by Clinical Genomics, Exact Sciences, and Merck.
Top resources
![Official portraits of Donald Trump and Kamala Harris](/sites/default/files/styles/450x250/public/media/images/trump-kamala-portraits.png.webp?itok=PO1jTBBs)
Healthcare and the 2024 election
We strongly encourage voters to contact the candidates in both parties and request information on their plans to improve access to healthcare and lower costs.
![Tina Zeff, left, and Oluwadamilola (Dammie) Brown, M.D., executive leaders at the Colorectal Cancer Alliance](/sites/default/files/styles/450x250/public/media/images/dammie-tina.png.webp?itok=Shcnyats)
Alliance Appoints New Executive Leaders to Advance Mission
Oluwadamilola (Dammie) Brown, M.D., joins as the senior vice president of mission delivery, and Tina Zeff joins as chief operating officer of the Alliance.
![Pillars in front of a court building](/sites/default/files/styles/450x250/public/media/images/court-pillars_0.png.webp?itok=vjw6DOGa)
Appeals Court decision protects access to no-cost preventive CRC screening
The U.S. Court of Appeals for the Fifth Circuit reversed a district court decision that had ruled provisions in the Affordable Care Act (ACA), which provide for no-cost preventive screening for colorectal cancer and other conditions, unconstitutional.