LEAD FROM BEHIND

    LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance and created in partnership with Ryan Reynolds and his creative agency Maximum Effort to make colon cancer famous.

    It's time to LEAD FROM BEHIND

    Let’s make colon cancer famous

    LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is The Preventable Cancer.

    Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.

    Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease skip screening.

    People aren't paying attention, but that’s about to change. 

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    Watch our launch video

    Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies. This is one video you don't want to miss.

    LEAD FROM BEHIND video
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    Get ahead of colorectal cancer

    Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.

    Did you know?

    Find out the four shocking facts about colon cancer. Here's a hint: It's the preventable cancer.

    Let's LEADFROMBEHIND

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    A boxer in a pink T-shirt and black headgear throws a punch with a white glove at a sparring partner in a boxing ring, with large windows behind them looking out on a city street.

    In Shawn’s corner: Stepping into the ring to end CRC

    Shawn has lived with Crohn’s disease since age 10, a condition that raises his risk of colorectal cancer. He’s stepping into the ring with Haymakers for Hope to help end this disease, and he wants you in his corner.

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